Marketers and other professionals attending the International Association of Business Communicators Networking Breakfast at the Cardinal Club will learn about measuring marketing efforts and effectively utilizing data. The event is open to non-members.
Integrated marketing expert and Chief Marketing Officer (CMO) on-demand Christina Motley will present “How to Measure Your Marketing Efforts and Report Data” April 8, at Downtown Raleigh’s Cardinal Club. The Triangle chapter of the International Association of Business Communicators (IABC) sponsors the monthly networking breakfast from 8 to 9:30 a.m.
With over a decade of experience in corporate communications with Fortune 500 enterprises, Motley has learned how to effectively locate and utilize data for use in developing successful marketing strategies. She will share her knowledge on how to make sense of and interpret the data across branding, lead generation, social media and public relations initiatives, as well as how to measure and report those results to executive leadership teams.
“As a past member of the Virginia IABC chapter, I am honored to be selected as the speaker on this key topic,” said Motley. “Marketing is always changing and new technologies always evolving. As marketers we are expected to respond and engage with customers in real time, 24/7/365. Navigating this challenging sector can be appear to be overwhelming with the variety of platforms and the data they provide. I am looking forward to walking participants through what and how to measure and provide score card templates to use.”
The Cardinal Club is located on the top floor of the Wells Fargo Building in Downtown Raleigh, 150 Fayetteville St. The breakfast is in the Sir Walter room. Register for the event at http://www.iabctriangle.org/
ABOUT THE INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS
The IABC Triangle chapter works to make it easier for communicators across central North Carolina to connect and more effectively identify, share and apply their communications practices. The Association prides itself in its diversity and vibrancy of its 100 member network, which includes managers, editors, writers, graphic and multimedia designers, marketing and public relations professionals and strategists. Members work for corporations, agencies, nonprofits, government, education and themselves, as entrepreneurs. Visit http://www.iabctriangle.org/.