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Wine and Marketing Workshop with Christina Motley and John O'Connor

Start the Year Off Right with Wine and Marketing

Learn the 5 Big Common Marketing Mistakes
Small Business Owners Will Make in 2015

(& How to Avoid These Pitfalls)

 

Raleigh-based Chief Marketing Officer, Christina Motley will present an interactive workshop and participants will walk away with practical tips to grow their business.

Marketing is more complicated than ever before and many individuals and business owners face common challenges that can be overcome with a better understanding of what to do and what not to do. Christina Motley is an experienced three-time entrepreneur who will help you figure out how to maximize your marketing efforts for an optimum return on your investment. Participants will learn best practices and walk away with practical tips to help grow their businesses. These workshops will help introduce ways to get your message in front of the right audience on the right channel.

Join us

Jan. 21 from 4:15-6:15 p.m.

at Total Wine, 4421 Six Forks Road #111  Raleigh, NC – in the conference room.

Space is limited to 20 seats.

Light refreshments and wine tastings are courtesy of our sponsor, CareerPro Inc.

 RSVP for this Event

 Click here to learn more about  tax deductions for work related educational workshops

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About the Presenter

CEO of Christina Motley & Associates, Christina Motley is a veteran, integrated Chief Marketing Officer (CMO)-on-Demand with 300+ creative, marketing, business, leadership and civic awards. She is a published author, dynamic speaker and member of the National Speakers Association, corporate trainer, serial entrepreneur, and according to her Columbia University daughter, “World’s Best Mom.”

Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients in a variety of industries since 1992. As a popular keynote speaker, she successfully engages audiences on all things marketing and leadership. Her books Leadership Philosophies from Unsung Leaders and Roanoke Fire and Rescue: Reflections of 150 Year History are available for purchase. A native to Charleston, SC, Christina spent many years in Northern Virginia and Southwest Virginia prior to moving to Raleigh, North Carolina.

 

About Our Sponsor

Career Pro, Inc. helps executives accelerate their careers, helps companies connect with the talent needed to thrive in today’s marketplace and provides customized outplacement solutions in times of transition by using proven career strategies. Find out more at www.careerproinc.com.

Join us for your Business Growth WorkOUT with Ascend Training Series

Dynamic Business Duo Bring ASCEND Training Series To Take Your Business Growth Higher

A three-part small business training series beginning in January addresses the common challenges business owners face when it comes to marketing, management and money.

Raleigh, NC (December 12, 2014) – International management consultant and speaker, Maribel Mañibo Lazzarino joins with Raleigh, NC Chief Marketing Officer and serial entrepreneur Christina Motley to launch ASCEND Training Series™. This unique, three-part training series will address the common challenges for business growth that business owners face when it comes to marketing, management and money.

Participants will get direct access and hands-on experience with the latest best practices, proven techniques, practical tips and expert advice and insight for successful business growth and reduce wasting resources by working smarter and strategically, without overwhelm and burnout. The three part Training Series are highly interactive and participants will walk away with action plans, resources and a strong start in using effective strategies in their respective businesses.

 

Registration

Join us every third Tuesday of each month during the first quarter (January 20, February 17 and March 17) from 9 a.m. – 3:30 p.m. We will meet at Dynamic Worldwide Training Facility in Cary, NC. Coffee, lunch and refreshments are provided.

The business workOUT™ is open to small business owners and welcomes everyone from start-up solopreneurs to executives operating up to $5 million in annual revenues. for more information, email ascend@yourrighthand.co

Seats are limited. Register here: http://bit.ly/1Agf90n

 

A Word from Mañibo Lazzarino

“Like most business owners, I have invested in numerous training series and rarely found enough time to implement what I learned or if I did, I would get stuck and confused because the training was too long ago.” says Mañibo Lazzarino, a corporate trainer for a decade. “People learn successful business growth best through practice, a way to try and fail safely. These trainings provide condensed, laser-focused lessons with ample time to apply them to their business right then and there.” She adds, “With the Ascend Training Series™, the participants are learning while working. They get to work things out with us right by their side… it’s a business workOUT™ instead of a workshop.”

 

A Word from Christina Motley

“Very few business owners actually have a business degree,” says Christina Motley, a former adjunct faculty member for Virginia Tech and current instructor for ASPE-ROI (a division of Fortis College). “As a three-time business owner I relate with fellow entrepreneurs who have grown and sold businesses, and everyone knows that it is not always easy.  Business owners want and need continuous education and training to stay up to date with the latest best practices. We want to give business owners the tools and capacity to take their business growth to the next level. We believe this first series fills a gap in the marketplace.”

 

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ABOUT MARIBEL MAÑIBO LAZZARINO

Maribel Mañibo Lazzarino is a professional speaker, management consultant and CEO of Right Hand Partner, LLC (RHP), helping business owners and leaders “get out of their own way” and grow their organizations without sacrificing personal values, mental and physical health, and quality of life. She focuses on “growth and positive change that sticks” using evidence-based methods for motivation, systems and continuous improvement and developing unique, individual and organizational “operating systems” for clients. Maribel has 15 years experience in business operations, including a decade in international training, systems and organizational development at non-profits and private companies in the areas of finance, health, and information technology. Her work in research and evaluation contributed to national law reform in Africa and authorship in peer-reviewed journals. RHP provides action-based trainings, consulting, and management services on an ongoing or project basis.

Learn more at http://www.yourrighthand.co/.

 

ABOUT CHRISTINA MOTLEY

Christina Motley is the CEO of Christina Motley & Associates, her third successful business, having sold two firms still in existence in Virginia. Her team partners with national clients to deliver Chief Marketing Officer (CMO) on-demand and on-point marketing strategies. Christina has achieved nearly 300 awards and accolades for leadership, creativity, marketing, writing and editing. As a published author, her writing has been featured in regional, national and international publications. As a dynamic speaker and member of the National Speakers Association, Christina has delivered keynotes and workshops to diverse audiences, conferences, associations and classrooms. Her third book, Leadership Philosophies from Unsung Leaders, was released in April, 2014.

Read her bio at https://www.christinamotley.com/christina-motley-bio.

 

 

Marketing Trends for 2015

5 Marketing Trends to Prepare for in 2015

As a new year quickly approaches, are you aware of 2015’s projected marketing trends and have you considered their significance for your business? Below we consider a few trends for 2015 that will directly impact many companies next year.

 

Inbound marketing budgets will increase

In HubSpot’s State of Inbound report, the organization revealed that 74 percent of marketers are allocating the same or an increased budget for inbound marketing this year. Inbound marketing has proven to be effective for measurable ROI and the importance of content and online marketing will continue to increase over time.

Are you dedicating time and resources to consistent content creation and social media efforts? If you are finding that you do not have enough time to handle these very important and necessary elements of your business success, Christina Motley & Associates work  with you to create strong marketing strategies and help to establish a consistent online approach.

 

More purchases and searches will be made from mobile devices

According to consulting firm BIA/Kelsey, the volume of local searches conducted via the mobile web is increasing at a much faster rate than desktop. In fact, the firm estimated that the volume of mobile local search queries will surpass the number of desktop local searches in 2015.

In addition to the volume of searches increasing on mobile devices, an eMarketer study  found that 18 percent of local searches on smartphones led to a purchase.

Is your website optimized for mobile users? Newer sites are typically built for mobile platforms on responsive templates. Older sites are not optimized and are typically very hard to read and difficult to navigate through. You are missing out on a growing marketing if you have not optimized your website. As Chief Marketing Officer, Christina Motley  can help you set up key tools to track your online traffic to help you clearly know areas in which you can improve your strategies.

 

Paid amplification of content is increasing every year

Content marketing has now increased to a near unanimous level among businesses. A whopping 93 percent of B2B marketers now use it in their overall marketing plan. Because of the increasing amount of content that can be found online, paid amplification to boost consumption of content will play a big role in 2015.

Christina Motley and Associates is here to work with you as your Marketing Coach and as your Chief Marketing Officer to help you spend your marketing budget in the most effective means possible. Our marketing audit helps to ensure that you do have all key marketing strategy rules in place or that your current marketing firm is helping you expand to your fullest potential as a business.

 

More companies will construct a content marketing strategy

Since 70% of B2B marketers will be creating more content than a year ago but only 35% say they have a documented content strategy, more companies will begin constructing their own content strategies as they learn the benefits of this exercise. 60% of businesses who have a content strategy rate themselves highly in terms of content marketing effectiveness, and this competitive advantage will catch on in the coming year.

Does your business have a content marketing strategy?

 

Big Data will be used by small businesses

As big data spending is expected to surge by 27 percent through 2017, more midsize and small companies will see the many benefits of big data and begin to use it to support their marketing efforts.

Which of these trends will affect your business the most? Are there any important trends we missed? Let us know your thoughts below!

Christina Motley & Associates provides on point marketing strategy and services that deliver exceptional results, including raising more than $1M for United Way, boosting website traffic 400% for TimelyText, and increasing sales by 41% and 34% for Duncan Hyundai and Honda.

 

Transform your business potential and marketing strategies into extraordinary results.

Call 919-208-0963 and let’s have a discussion!

 

 

Christina Motley will be presenting 5 Common Marketing Mistakes and How to Avoid them

5 Big Common Marketing Mistakes Small Business Owners Make & How to Avoid These Pitfalls

Chief Marketing Officer Christina Motley Offers Complimentary Workshop Thursday, December 11 in Raleigh.

Marketing is more complicated than ever before and many individuals and business owners face common challenges that can be overcome with a better understanding of what to do and what not to do. Veteran, integrated Chief Marketing Officer and three-time entrepreneur Christina Motley will help you  understand the most common marketing mistakes and help you figure out how to maximize your marketing efforts for an optimum return on your investment. Participants will learn best practices and walk away with practical tips to help grow their businesses, as well as ways to get the right message in front of the right audience on the right channel. Light refreshments will be served by our sponsor, Career Pro Inc. The 2-hour workshop will be held free of charge, Thursday December 11, 3-5 p.m. n the downstairs conference room at 3700 National Drive in Raleigh. Space is limited to 20 seats and an RSVP is required to Christina@christinamotley.com.

 

 

About the Presenter

CEO of Christina Motley & Associates, Christina Motley is a veteran, integrated Chief Marketing Officer (CMO)-on-Demand with 300+ creative, marketing, business, leadership and civic awards. She is a published author, dynamic speaker and member of the National Speakers Association, corporate trainer, serial entrepreneur, and according to her Columbia University daughter, “World’s Best Mom.”

Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients in a variety of industries since 1992. As a popular keynote speaker, she successfully engages audiences on all things marketing and leadership. Her books Leadership Philosophies from Unsung Leaders and Roanoke Fire and Rescue: Reflections of 150 Year History are available at www.ChristinaMotley.com. A native to Charleston, SC, Christina spent many years in Northern Virginia and Southwest Virginia prior to moving to Raleigh, North Carolina. Learn more at www.christinamotley.com

 

About the Sponsor

Career Pro Inc. (www.careerproinc.com) helps companies with Outplacement issues and Executive Job Seekers accelerate their careers. Their focus provides customized outplacement solutions for individuals and organizations that find themselves needing unconventional and proven career advancement strategies. Career Pro Inc. also provides small business HR consulting on personal branding, recruiting and outplacement strategies.