What does marketing and a slinky have in common? Everything.

What Does a Slinky and Marketing Have in Common? Everything.

The durability, functionality and longevity of one of the world’s most memorable toys is no joke, and neither is marketing to Christina Motley.

Imagine a Slinky.  One of the “Top Most Memorable and Creative Toys” ever created, as named by the Toy Industry Association in 2003, and a “National Toy of Fame” since 2000. Over 250 million Slinkys have been sold worldwide since its inception in 1945. It is a reputable, known and sustainable brand. In addition to the above accolades, Slinky appeared on a U.S. postal stamp in 1999, and became the official state toy of Pennsylvania in 2002. It started with an innovative idea, backed by proof of concept as children fell in love with the simple, fun, solid toy. Marketing and advertising created awareness, including the longest running jingle in advertising history as of 1962. And after nearly seven decades later, the Slinky is not only still around, but loved by millions across the globe.

Like a Slinky, Christina Motley, LLC, is flexible by design. No rules. No conventions. Just differentiation with award-winning marketing services that are scalable and customizable. Christina and her team help national clients — from start ups for Fortune 500 enterprise and everything in between — get from point A to point B in the most effective way possible, all the while having fun.

Strategic and innovative concepts are memorable. Marketing plans are solid, durable and long lasting, just like the 69 years the Slinky has been around. And even if you are in a tangled mess, no matter how jumbled, Christina’s team has a proven track record for streamlining the confusion and getting your company on the right track. We’ve got case studies and client testimonials backed by quantifiable metrics as proof of concept.

The Slinky’s coils represent not only flexibility, but collaboration, and Christina’s team believes 100% in collaboration. In fact, the company partners with clients and views themselves as extensions of their clients. When clients are successful, Christina Motley, LLC, is successful. We are part of your team and play well together to reach the final business and marketing goals.  

The Slinky was developed in the 1940s by navigators, and was first used as a teaching tool in physics labs to demonstrate the motion of waves. As a former adjunct instructor at Virginia Tech and current instructor for ASPE, Inc., a division of Fortis College, and Wake Technical Community College Small Business Center, Christina teaches her clients new marketing methodologies and technologies to maximize their marketing investment to produce optimum results.

So what does a slinky and marketing have in common? A ton. But to summarize a few:

  • Flexibility
  • Collaboration
  • Fun
  • Innovation
  • Campaigns
  • Strategy
  • Reputation
  • Branding
  • Awards
  • Design
  • Customer Relationships
  • Leadership
  • Knowledge
  • Return on Investment
  • Profitability
  • Sustainability
  • Success

How does your brand measure up? Take our complimentary “Are you Following Brand Best Practices” quiz to find out.

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