VTLS Product Marketing & Umbrella Brand Identity
We developed an umbrella brand – sometimes called a family brand or flexible brand – to provide fast identification of related products and services under one major, corporate brand and simplify marketing efforts. We created a logo with a symbol and assigned a unique color to each product category, as well as a similar brand for the parent company.
ABOUT VTLS: VTLS Inc. – a leading ISO 9001 Certified library automation company in business for over 30 years – provides Visionary Technology in Library Solutions to nearly 2,000 libraries in over 40 countries. The Blacskburg, VA-based firm’s products include: Virtua, Chamo Discovery, VITAL, Vorpoal, MozGo and Fastrac.