Acme Business Machines (B2B)

Project:

Global Imaging Systems, Inc. (Nasdaq: GISX) in 2006 acquired Acme Business Machines of Roanoke, VA  to bring on Konica Minolta and Ricoh copiers and operate as a part of  Electronic Systems, Inc. (ESI).

With the new ownership the company needed to gain marketshare. We honed in on technology and color.

Results

The tradeshow booth won “Best in Show” at a Roanoke Regional Chamber of Commerce event and was designed as part of an Integrated Marketing Communications plan. This plan also included new messaging, sales support materials, print ads, billboards, direct mail, TV and a newly-branded website.

Business revenue climbed 27% in 8 months and reached over $3 million, giving the region’s leading company some fierce competition.

About ESI:   Electronic Systems is the region’s largest full-service integrator/office automation company providing total-solutions packages for its customers.  The company offers information technology solutions, digital copiers, printer service and supplies and technology training. Founded in 1980, Electronic Systems now has more than 500 employees with sales offices in Virginia Beach, Norfolk, Newport News, Richmond, Lynchburg, Roanoke, Alexandria, Washington D.C and Raleigh, NC.

About Global Imaging Systems:   Global Imaging Systems offers thousands of middle-market customers a one-stop solution for office technology needs in 32 states and the District of Columbia.  The company provides a broad line of office technology solutions including the sale and service of copiers and other automated office equipment, network integration services, and electronic presentation systems.  The company is also a disciplined, profitable consolidator in the highly fragmented office technology solutions industry