Datatel Launch of Colleague Advancement for Higher Education
Earned 71% client commitment and adoption, as well as sales to 21 new accounts within 18 months for Datatel’s Colleague Advancement. We developed a mixed, internal and external integrated marketing campaign, including sales enablement tools – a resource guide, quick reference card, PowerPoint deck presentations and then some. Provided all competitive research, messaging and Unique Value Proposition and training materials for the sales force. Then, we took it public and took the show on the road with product demonstrations, trade show exhibits, news releases, C-level forums, print ads and targeted campaigns across the channels, including email, the website and a private client community forum.
About Ellucian: Ellucian, formerly Datatel, helps education institutions thrive in an open and dynamic world. We deliver a broad portfolio of technology solutions, developed in collaboration with a global education community, and provide strategic guidance to help education institutions of all kinds navigate change, achieve greater transparency, and drive efficiencies. More than 2,400 institutions in 40 countries around the world look to Ellucian for the ideas and insights that will move education forward, helping people everywhere discover their futures through learning. Visit Ellucian atwww.ellucian.com, follow Ellucian on Twitter (@EllucianInc), and like Ellucian on Facebook (/EllucianInc).