Acme Business Machines (B2B)
New owners bought the company and needed to gain marketshare. We conducted extensive market research and launched a new brand as part of an Integrated Marketing Strategy. A series of 3 direct mail postcards penetrated Southwest Virginia’s B2B market, showcasing the Unique Value Proposition of same day service, a 4-hour response time and reliability.
Additional campaign materials included new messaging, sales support materials, print ads, billboards, direct mail, TV and a newly-branded website. Business revenue climbed 27% in 8 months and reached over $3 million, giving the region’s leading company some fierce competition.
Global Imaging Systems, Inc. (Nasdaq: GISX) acquired Acme Business Machines － headquartered in Roanoke, VA － in 2006 to bring on Konica Minolta and Ricoh copiers and operate as a part of Electronic Systems, Inc. (ESI).
About ESI: Electronic Systems is the region’s largest full-service integrator/office automation company providing total-solutions packages for its customers. The company offers information technology solutions, digital copiers, printer service and supplies and technology training. Founded in 1980, Electronic Systems now has more than 500 employees with sales offices in Virginia Beach, Norfolk, Newport News, Richmond, Lynchburg, Roanoke, Alexandria, Washington D.C and Raleigh, NC.