Wine and Marketing Workshop with Christina Motley and John O'Connor

Start the Year Off Right with Wine and Marketing

Learn the 5 Big Common Marketing Mistakes
Small Business Owners Will Make in 2015

(& How to Avoid These Pitfalls)

 

Raleigh-based Chief Marketing Officer, Christina Motley will present an interactive workshop and participants will walk away with practical tips to grow their business.

Marketing is more complicated than ever before and many individuals and business owners face common challenges that can be overcome with a better understanding of what to do and what not to do. Christina Motley is an experienced three-time entrepreneur who will help you figure out how to maximize your marketing efforts for an optimum return on your investment. Participants will learn best practices and walk away with practical tips to help grow their businesses. These workshops will help introduce ways to get your message in front of the right audience on the right channel.

Join us

Jan. 21 from 4:15-6:15 p.m.

at Total Wine, 4421 Six Forks Road #111  Raleigh, NC – in the conference room.

Space is limited to 20 seats.

Light refreshments and wine tastings are courtesy of our sponsor, CareerPro Inc.

 RSVP for this Event

 Click here to learn more about  tax deductions for work related educational workshops

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About the Presenter

CEO of Christina Motley & Associates, Christina Motley is a veteran, integrated Chief Marketing Officer (CMO)-on-Demand with 300+ creative, marketing, business, leadership and civic awards. She is a published author, dynamic speaker and member of the National Speakers Association, corporate trainer, serial entrepreneur, and according to her Columbia University daughter, “World’s Best Mom.”

Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients in a variety of industries since 1992. As a popular keynote speaker, she successfully engages audiences on all things marketing and leadership. Her books Leadership Philosophies from Unsung Leaders and Roanoke Fire and Rescue: Reflections of 150 Year History are available for purchase. A native to Charleston, SC, Christina spent many years in Northern Virginia and Southwest Virginia prior to moving to Raleigh, North Carolina.

 

About Our Sponsor

Career Pro, Inc. helps executives accelerate their careers, helps companies connect with the talent needed to thrive in today’s marketplace and provides customized outplacement solutions in times of transition by using proven career strategies. Find out more at www.careerproinc.com.

National Fallen Firefighters Foundation

A Unique and Memorable Holiday Gift Gives Back to National Fallen Firefighters Foundation

Roanoke Fire and Rescue: Reflections of a 150 Year History commemorates the history, contemplates the present and creates a vision for the future of the Roanoke County, Virginia Fire & Rescue Department. The 200 page, full color hardcover book covers the journey from the 1854 “Watchmen” to the 21st Century firefighters and paramedics.

Complete with fascinating historical accounts, obscure fire technology facts and hundreds of color and black and white images, Reflections of 150 Year History makes an ideal gift for the aficionado, researcher and casual enthusiast.

Readers will be moved by the heartwarming stories of heroic rescues and brave souls who have dedicated their lives to protecting others.

“Their stories are real. Some are devastating. Some are sad. Others are worth celebrating. The men and women who put their lives on the line and provide a valuable public service are ready for the outcome. They celebrate successful rescues. They grieve loss. They laugh about the unforeseen.” Chapter 1, “The Beginning”

Researchers, fact-finders and writers will find useful information included within its pages. According to the National Fire Protection Agency a vehicle fire is reported every 144 seconds, a structure fire every 65 seconds, an outdoor fire every 44 seconds.

Founding fathers and firehouse history buffs will learn Benjamin Franklin founded the first fire department in Philadelphia, Pennsylvania in 1736.

Here’s a brief excerpt from Chapter 1, The Beginning:

“Desired, intentional, controlled fires are beautifully brilliant. Fires manifest light, flames and heat. Fires provide illumination and warmth. Fire is one of earth’s four natural elements.

                  This phenomenon of combustion, however, can also be destructive. Every fire has the potential to kill. Firewhether occurring naturally or caused by carelessness – takes the lives of approximately 100 firefighters every year, according to the National Fallen Firefighters Foundation. Fires leave a lasting effect on the lives of surviving family members and friends. Fires destroy neighborhoods, businesses, wildlife and forests. Fires pollute the environment. Fires affect the quality of air we breathe. Fires burn homes, offices and buildings. Fire puts lives in danger and can be fatal …

                  Firefighters are rescuers. They have a calling to help and protect others. They have a desire to serve their communities. They have a dedication and compassion to put their lives at risk to save others. Firefighters ad rescuers are unsung heroes”

This limited edition signed, coffee-table book promises to be a rare, collectible treasure for anyone involved with, or anyone who knows someone who serves the fire and rescue industry. It’s a perfect gift for the holidays and is available at www.christinamotley.com. A portion of the proceeds will be donated to the National Fallen Firefighters Association.

What’s the Difference Between Marketing, Public Relations and Advertising? Part 3 | Christina Motley LLC

What is Advertising? The Difference Between Marketing, Public Relations & Advertising (Part 3 of 3)

This blog concludes a 3- part-series written to clarify the differences between marketing, public relations (PR) and advertising for business executives. Following previous posts on marketing and  public relations, this focuses on advertising.

What is Advertising?

Advertising is part of the overall marketing for a company and is one method for raising awareness to promote, sell and distribute a product or service from producer to consumer. By definition, advertising is the action of calling something to the attention of the public or a specific audience (B2B or B2C) especially through paid announcements.

Similar to marketing and public relations, there are a variety of channels to consider when placing an ad. Examples of traditional advertising channels include, but are not limited to, print ads, outdoor billboards or signs, radio or TV broadcasts, online ad placements or pay-per-click Internet campaigns. Social media outlets include blogs , social networking, video sharing, etc.  Social media channels are similar to traditional advertising vehicles in that they sell space ─ either through online ads, affiliate links, or other venues. The main difference with social media is the use of Internet and Web-based technologies. 

Marketing, public relations and advertising each delivers value to a company, and efforts may overlap into multiple areas. For example, a company website can encompass all three elements with a specific sales promotion (marketing), product advertisements (advertising) and company news releases (public relations). Integrated Marketing Communications considers all the tools available, including online and offline communication channels, traditional, social and new approaches to determine the most strategic, cost-effective and advantageous line of attack a company can implment to achieve maximum impact and the greatest return on its investment.

Check out our new resource section for templates, tools and best practices to help you boost your marketing efforts. If you found this helpful, please share. If you want to submit a topic for future blogs, email christina@christinamotley.com

 

 

Public Relations Demystified | Christina Motley LLC

Public Relations Demystified – What’s the Difference Between Marketing, Public Relations and Advertising? (Part 2 of 3)

The terms – marketing, PR & advertising – are confused, intermingled and often used incorrectly. Here’s the second blog in a 3-part series to help set the record straight.  Part 1 clarifies marketing. Here, we demystify the meaning of true Public Relations (PR).

When it comes to running a business, executives often perceive marketing, Public Relations (PR) and advertising as one in the same. In a recent discussion of this topic on LinkedIn, members of the International Association of Business Communicators (IABC), the differences between marketing, PR and advertising. Summarized below are their responses.

What is Public Relations (PR)?

PR does not belong to the company. It belongs to the media outlet and their audience. Staff on the public relations team develop communications that become “owned” by the people and media to whom communication is distributed. (It’s their story.) The goal of PR is building relationships with targeted communities to raise brand awareness. By definition, public relations is the business of inducing the public to have understanding for and goodwill toward a person, firm or institution.

PR can function independently of other promotional efforts as well as support a variety of purposes. For example, PR can complement marketing  objectives, influence business goals or even strengthen political aspirations.

Similar to marketing, PR professionals create and enhance marketing messages and develop effective strategies to deliver them to the intended target audiences. PR professionals also develop, build and maintain relationships with targeted constituencies, including media outlets and potential customers; plan events and campaigns to communicate effectively with the public at large, to raise awareness and to enhance a company’s overall brand presence.

Examples of PR include pitching story ideas to media outlets with the goal of earning editorial coverage about a company, its products or services; holding a press conference, conducting public speaking engagements, sponsoring special events; or changing a specific audience’s perception regarding a specific topic. Like marketing, PR encompasses both traditional online and offline communication channels as well as social media channels. You can see examples in our Press Center.

By combining a strategic communications mix, or Integrated Marketing  plan, a company will achieve the most successful results.

Stay tuned for Part 3, which will dive into advertising. In the meantime, if you need help building a strategic, integrated marketing communications plan or managing your marketing, public relations and advertising efforts, contact us today at 919-208-0963. We we will even send you a complimentary list of  Public Relations Tips. 

 

 

What’s the Difference Between Marketing, Public Relations and Advertising? Part 1 | Christina Motley LLC

Marketing, Public Relations and Advertising Defined (Part 1 of 3)

One question repeatedly asked by business executives is: what is the difference between marketing, public relations (PR), and advertising? Even among those working in the industry, there seems to be ongoing discrepancies as noted in a recent discussion with members of the International Association of Business Communicators (IABC) and professional marketers. Here’s our attempt to set the record straight. 

This blog is the first of a 3-part series that clarifies the differences between marketing, PR and advertising for business executives.

What is Marketing?

Defined in simple terms, marketing belongs to the company. Marketing team members develop external messaging and maintain ownership of the company’s story. Marketing identifies and connects with past, current and future customers/prospects to generate leads and drive sales.

By definition, marketing is the act or process of selling or purchasing in a market; the process or technique of promoting, selling, and distributing a product or service; an aggregate of functions involved in moving goods from producer to consumer. The four P’s of marketing are the fundamental elements:  Product, Price, Positioning and Promotion.

Whether using traditional, online, offline or social media marketing activities, the end goal is promoting a company’s product and services to specific market segments. Examples of different communication channels used include advertising, newsletters, direct mail, Websites, industry-specific trade shows, Point-of-Sale (POS), Twitter and Facebook.

A comprehensive marketing plan and strategic mix of tactics, which includes marketing and PR, will yield the most successful results. This concept, known as Integrated Marketing Communications, describes a holistic approach to ensure message and brand consistency for all stakeholders, including internal and external audiences.

Need help building a comprehensive marketing plan – which may include marketing, PR and advertising – to grow your business? Download a complimentary Marketing Plan Outline and get started today Stay tuned for Part 2 next week.