Marketing Audit

A Special Discovery Session for a Select Few Fast-Responding Clients:

Are your marketing efforts yielding the business growth and revenue YOU want?

I (Christina) just reopened my schedule and I have 10 spaces available over the next two weeks to conduct something exciting I’m calling my “Marketing Intelligence & Results Discovery Sessions.” In the session, I will lead you to better performing sales, marketing, advertising and publicity strategies I create and develop for clients.

Be one of the first five competitive-minded, profit-focused and value-oriented clients to simply reply by email to Debra at today to schedule your discovery session with me and this $1,500 session will be complimentary to you.

If you wait, or you are slow to respond, and you are one of the last five, you will still get a bargain as one of my clients, as you will only pay half for the session—$750.  There are over 5,000 people reading this with you right now, and there’s only one of me. In keeping, I appreciate your patience, if you cannot get on schedule.

My guarantee you and to all of my client is that during every initial discovery session, as we talk deeply about your business performance, I will deliver to you killer ideas and strategies that you will love. After the session, if even for one minute you feel I have wasted your time, I will refund your session fee, and pay you double that amount back. That is how confident I am in focusing my services on delivering the tangible results you want for your business.

Wine and Marketing Workshop with Christina Motley and John O'Connor

Start the Year Off Right with Wine and Marketing

Learn the 5 Big Common Marketing Mistakes
Small Business Owners Will Make in 2015

(& How to Avoid These Pitfalls)


Raleigh-based Chief Marketing Officer, Christina Motley will present an interactive workshop and participants will walk away with practical tips to grow their business.

Marketing is more complicated than ever before and many individuals and business owners face common challenges that can be overcome with a better understanding of what to do and what not to do. Christina Motley is an experienced three-time entrepreneur who will help you figure out how to maximize your marketing efforts for an optimum return on your investment. Participants will learn best practices and walk away with practical tips to help grow their businesses. These workshops will help introduce ways to get your message in front of the right audience on the right channel.

Join us

Jan. 21 from 4:15-6:15 p.m.

at Total Wine, 4421 Six Forks Road #111  Raleigh, NC – in the conference room.

Space is limited to 20 seats.

Light refreshments and wine tastings are courtesy of our sponsor, CareerPro Inc.

 RSVP for this Event

 Click here to learn more about  tax deductions for work related educational workshops


About the Presenter

CEO of Christina Motley & Associates, Christina Motley is a veteran, integrated Chief Marketing Officer (CMO)-on-Demand with 300+ creative, marketing, business, leadership and civic awards. She is a published author, dynamic speaker and member of the National Speakers Association, corporate trainer, serial entrepreneur, and according to her Columbia University daughter, “World’s Best Mom.”

Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients in a variety of industries since 1992. As a popular keynote speaker, she successfully engages audiences on all things marketing and leadership. Her books Leadership Philosophies from Unsung Leaders and Roanoke Fire and Rescue: Reflections of 150 Year History are available for purchase. A native to Charleston, SC, Christina spent many years in Northern Virginia and Southwest Virginia prior to moving to Raleigh, North Carolina.


About Our Sponsor

Career Pro, Inc. helps executives accelerate their careers, helps companies connect with the talent needed to thrive in today’s marketplace and provides customized outplacement solutions in times of transition by using proven career strategies. Find out more at

Marketing Trends for 2015

5 Marketing Trends to Prepare for in 2015

As a new year quickly approaches, are you aware of 2015’s projected marketing trends and have you considered their significance for your business? Below we consider a few trends for 2015 that will directly impact many companies next year.


Inbound marketing budgets will increase

In HubSpot’s State of Inbound report, the organization revealed that 74 percent of marketers are allocating the same or an increased budget for inbound marketing this year. Inbound marketing has proven to be effective for measurable ROI and the importance of content and online marketing will continue to increase over time.

Are you dedicating time and resources to consistent content creation and social media efforts? If you are finding that you do not have enough time to handle these very important and necessary elements of your business success, Christina Motley & Associates work  with you to create strong marketing strategies and help to establish a consistent online approach.


More purchases and searches will be made from mobile devices

According to consulting firm BIA/Kelsey, the volume of local searches conducted via the mobile web is increasing at a much faster rate than desktop. In fact, the firm estimated that the volume of mobile local search queries will surpass the number of desktop local searches in 2015.

In addition to the volume of searches increasing on mobile devices, an eMarketer study  found that 18 percent of local searches on smartphones led to a purchase.

Is your website optimized for mobile users? Newer sites are typically built for mobile platforms on responsive templates. Older sites are not optimized and are typically very hard to read and difficult to navigate through. You are missing out on a growing marketing if you have not optimized your website. As Chief Marketing Officer, Christina Motley  can help you set up key tools to track your online traffic to help you clearly know areas in which you can improve your strategies.


Paid amplification of content is increasing every year

Content marketing has now increased to a near unanimous level among businesses. A whopping 93 percent of B2B marketers now use it in their overall marketing plan. Because of the increasing amount of content that can be found online, paid amplification to boost consumption of content will play a big role in 2015.

Christina Motley and Associates is here to work with you as your Marketing Coach and as your Chief Marketing Officer to help you spend your marketing budget in the most effective means possible. Our marketing audit helps to ensure that you do have all key marketing strategy rules in place or that your current marketing firm is helping you expand to your fullest potential as a business.


More companies will construct a content marketing strategy

Since 70% of B2B marketers will be creating more content than a year ago but only 35% say they have a documented content strategy, more companies will begin constructing their own content strategies as they learn the benefits of this exercise. 60% of businesses who have a content strategy rate themselves highly in terms of content marketing effectiveness, and this competitive advantage will catch on in the coming year.

Does your business have a content marketing strategy?


Big Data will be used by small businesses

As big data spending is expected to surge by 27 percent through 2017, more midsize and small companies will see the many benefits of big data and begin to use it to support their marketing efforts.

Which of these trends will affect your business the most? Are there any important trends we missed? Let us know your thoughts below!

Christina Motley & Associates provides on point marketing strategy and services that deliver exceptional results, including raising more than $1M for United Way, boosting website traffic 400% for TimelyText, and increasing sales by 41% and 34% for Duncan Hyundai and Honda.


Transform your business potential and marketing strategies into extraordinary results.

Call 919-208-0963 and let’s have a discussion!



Golf versus marketing development

What does golf have to do with marketing?

Developing new business concepts can at times be challenging and confusing, more so when there are plenty of other priorities to focus on to keep your business running strong. Studies have shown that using analogies is a very effective way to increase memory on a subject. For those that can relate to a good drive down the dance floor, we felt that this would be a fun article for you.  This blog addresses three concepts comparing marketing and golfing to break down the most important key references for when you are developing effective marketing.


Golf versus Marketing Aiming

Aiming and Alignment

In golf, you need to know where the next hole is
in order to play the game at all.

A golfer who doesn’t make sure they know where the hole is before he tees off is making a major mistake! Likewise, in marketing, you need to take the time to carefully consider what you want your marketing efforts to accomplish. A key part of a strategic marketing plan includes measurable, SMART marketing objectives which need to be specific,  attainable, realistic and timely.

  •  Do you strive to increase your website traffic by 50% for the following year?
  • Do you want to generate at least five new leads over the next month?

While forming marketing objectives takes time and effort, it is worth the investment. Simply shoveling money into marketing without carefully creating marketing goals and objectives is a bad misstep for your company. Likewise, golfing without setting goals for each hole leads to a mediocre performance. Strategy must come first in marketing and the game of golf.



Hole-In-One MarketingKnow Your Strength & Weakness

Golfers will evaluate courses of action to stay under par
with the fewest strokes.

Some golfers use a conservative approach and aim for the fat part of the green at first and every golfer is different in their approach. While landing an ace is exciting, it is not the main focus of successful golfers. If you do not play to your strengths and only focus on getting a hole-in-one, you will inevitably lose to other competitors.

This is very similar to developing a marketing strategy in business. Companies must figure out their organization’s unique selling proposition:

  1. Define your target market
  2. Discover the benefits of your products or services
  3. Decide how you will position your most successful products or services

This includes finding the right marketing team that understands your company’s message to present your message the strongest. Focusing on your company’s strengths versus your weaknesses will allow you to successfully compete in the marketplace. It is important that your marketing strategy is up to date to most effectively reach your current audience. To adhere to best practices, a marketing audit should be included in your annual budget.



Good FGolf Formorm is Everything

If you have bad form in golf, chances are you are not going to play well.

No matter how well-thought out your game plan is you have to be able to get the ball where you want it to go. Likewise in marketing, you need effective strategies and tactics in order to accomplish your goals. If you wish to drive increased organic website traffic ask the following questions as a checklist for your first
tee off:


  • Are you identifying and using popular keywords for search engine optimization?
  • Are you maximizing these words in content creation?
  • Are you reviewing analytic reports for feedback about which pages are being viewed frequently and those that are not viewed at all?


Christina Motley & Associates  provides on point marketing strategy and services that deliver exceptional results, including:

  • Raising more than $1M for United Way
  • Boosting website traffic 400% for TimelyText
  • Increasing sales by 41% and 34% for Duncan Hyundai and Honda and many more success case studies!


Transform your business potential by consulting a national award-winning marketing and communications expert.

Call 919-208-0963 and let’s have a discussion!

Thought and Growth Leader Christina Motley Creates Marketing Strategies that Drive Sales as CMO on Demand

Is Your Marketing Plan Integrated?

What exactly is integrated marketing communications?

Integrated Marketing Communications (IMC) is more than a combination of a business’ marketing, public relations (PR) and advertising. By definition, integrated marketing communications is consistent brand messaging across all channels, including organizational culture, the 4 P’s – Product, Price, Promotion and Place – advertising, online marketing, sales and customer service, PR, trade shows and corporate philanthropy.

Creating an integrated marketing campaign

While there is no established formula for creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize engagement and prevent fragmentation. While part of integrated marketing is about selecting the most effective channels to reach your target audience, companies must be more open to evolving continuously as technology progresses and new methods of engagement are created. The different teams must come together to make sure customers’ needs are being met and that the company’s brand is consistent. According to DC Marketing Pro, “General marketing, customer service, reputation marketing, and sales are morphing into one big beast that needs to be tackled and tamed.” Companies that are not willing to do so will get left behind and eventually fail.

When constructing your marketing plan, be sure to ask yourself the following questions:

  • Can your customers find you easily online?
  • Are your customers’ online user experience on desktop computers, smart phones, tablets and mobile apps as good as their experience in person at brick and mortar stores?
  • Is your customer experience aligned with your messaging and brand promise?
  • Are you maximizing your messages across all communication channels for each of your target audiences?

So how can you create the best integrated marketing plan for your business?

Integrated marketing is more than pushing out a company slogan or image on randomly selected channels that you believe will reach your target audience. Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity (Business Week). Below you will find the seven steps for a successful integrated marketing plan, as told by writer Jennifer Lonoff Schiff:

  1. Have a clear understanding of who your target audience is.
  2. Pick your channels.
  3. Have a consistent look.
  4. Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.
  5. Ensure that your messaging is integrated.
  6. Make sure your marketing teams/agencies are working in sync.
  7. Don’t forget to track your campaigns.

There is no concrete formula for a great integrated marketing plan, but determination, a forward-seeing CEO and a great CMO are the perfect ingredients to get one started.

A Look at Marketing Strategy, Objectives and Tactics

A successful Chief Marketing Officer (CMO) will have a firm grasp on their marketing strategy, objectives and tactics for executing initiatives that should be aligned with both their marketing objectives and overarching business goals. However, these are often confused because multiple strategies, objectives and tactics can support multiple goals.

Want to learn how you can solidify your strategy, objectives and tactics to build a great marketing plan? We dissect these components of a marketing plan with accompanying examples to help you stretch each to its maximum capacity.

Marketing STRATEGY

Definition: An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. A specific marketing strategy is the way or approach you are going to reach the overarching marketing and business goal.

Example 1: Drive brand awareness to become the “go-to” source and known authority on [industry of expertise].

Example 2: Facilitate organizational growth and enable sales through a strategic and measurable marketing platform to drive online and offline leads.


Definition: The group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers, providing information about product features, and reducing consumer resistance to buying the product. Objectives should ideally be specific, quantifiable and include a time frame.

Example 1: Increase the frequency and mediums in which success stories and use cases are shared for at least one per quarter.

Example 2: Optimize the website, news releases and all content to yield positive search engine results. Increase website traffic by 10% per month.

Marketing TACTIC

Definition: Tactics are tasks or sets of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. Good marketing tactics typically result in substantial customer satisfaction while facilitating the business in focusing its limited financial resources in the most efficient manner to maximize the effective promotion of its products.

Example 1: Create systematic ways to solicit success stories and use cases from past, current and future clients.

Example 2: Identify and use keywords for SEO and to drive organic website traffic. Implement keywords and optimize all content.

If you are struggling with your marketing efforts, or not getting the results you desire, call Christina Motley today. Her team delivers on-point marketing strategies and results to achieve your marketing and business goals. 919-208-0963 or