Marketing Trends for 2015

5 Marketing Trends to Prepare for in 2015

As a new year quickly approaches, are you aware of 2015’s projected marketing trends and have you considered their significance for your business? Below we consider a few trends for 2015 that will directly impact many companies next year.


Inbound marketing budgets will increase

In HubSpot’s State of Inbound report, the organization revealed that 74 percent of marketers are allocating the same or an increased budget for inbound marketing this year. Inbound marketing has proven to be effective for measurable ROI and the importance of content and online marketing will continue to increase over time.

Are you dedicating time and resources to consistent content creation and social media efforts? If you are finding that you do not have enough time to handle these very important and necessary elements of your business success, Christina Motley & Associates work  with you to create strong marketing strategies and help to establish a consistent online approach.


More purchases and searches will be made from mobile devices

According to consulting firm BIA/Kelsey, the volume of local searches conducted via the mobile web is increasing at a much faster rate than desktop. In fact, the firm estimated that the volume of mobile local search queries will surpass the number of desktop local searches in 2015.

In addition to the volume of searches increasing on mobile devices, an eMarketer study  found that 18 percent of local searches on smartphones led to a purchase.

Is your website optimized for mobile users? Newer sites are typically built for mobile platforms on responsive templates. Older sites are not optimized and are typically very hard to read and difficult to navigate through. You are missing out on a growing marketing if you have not optimized your website. As Chief Marketing Officer, Christina Motley  can help you set up key tools to track your online traffic to help you clearly know areas in which you can improve your strategies.


Paid amplification of content is increasing every year

Content marketing has now increased to a near unanimous level among businesses. A whopping 93 percent of B2B marketers now use it in their overall marketing plan. Because of the increasing amount of content that can be found online, paid amplification to boost consumption of content will play a big role in 2015.

Christina Motley and Associates is here to work with you as your Marketing Coach and as your Chief Marketing Officer to help you spend your marketing budget in the most effective means possible. Our marketing audit helps to ensure that you do have all key marketing strategy rules in place or that your current marketing firm is helping you expand to your fullest potential as a business.


More companies will construct a content marketing strategy

Since 70% of B2B marketers will be creating more content than a year ago but only 35% say they have a documented content strategy, more companies will begin constructing their own content strategies as they learn the benefits of this exercise. 60% of businesses who have a content strategy rate themselves highly in terms of content marketing effectiveness, and this competitive advantage will catch on in the coming year.

Does your business have a content marketing strategy?


Big Data will be used by small businesses

As big data spending is expected to surge by 27 percent through 2017, more midsize and small companies will see the many benefits of big data and begin to use it to support their marketing efforts.

Which of these trends will affect your business the most? Are there any important trends we missed? Let us know your thoughts below!

Christina Motley & Associates provides on point marketing strategy and services that deliver exceptional results, including raising more than $1M for United Way, boosting website traffic 400% for TimelyText, and increasing sales by 41% and 34% for Duncan Hyundai and Honda.


Transform your business potential and marketing strategies into extraordinary results.

Call 919-208-0963 and let’s have a discussion!



Is Twitter a Part of Your Business? - Christina Motley LLC

Triangle CEO/CMO Christina Motley Featured Speaker on Building Thought Leadership

Christina Motley will present thought leadership best practices using Twitter to 

Triangle-based Chief Marketing Officer (CMO) Christina Motley will deliver a seminar on how professionals can build thought leadership through Twitter. She will be speaking on August 26th, at the Downtown Raleigh Capital City Club  from 7:45 to 8:45 a.m.


A thought leader is an individual or firm that is recognized as
an authority in a specialized field and whose expertise is sought after and often rewarded.


Thought leadership is a powerful business tool to build and promote brand awareness and even to generate leads. There are many effective marketing strategies and a variety of channels to establish thought leadership when it comes to social capital. Twitter is one such platform to consider when creating an online presence.

According to Jeremy Waite, head of digital strategy at Salesforce ExactTarget, many top CEOs and even investors tweet less than once per day. Best practices recommend 4-7 tweets per day for the best results.  Christina Motley will explain why establishing your personal brand on a heavily trafficked social media site like Twitter is one of the best ways for a professional to be seen as an influence in their field.


Attendees will receive an overview of Twitter best practices and personal branding, as well as learn practical ways to begin building a thought leadership presence on Twitter.

Interested parties can register through the group Professional Networking on the Web at

Thought and Growth Leader Christina Motley Creates Marketing Strategies that Drive Sales as CMO on Demand

Is Your Marketing Plan Integrated?

What exactly is integrated marketing communications?

Integrated Marketing Communications (IMC) is more than a combination of a business’ marketing, public relations (PR) and advertising. By definition, integrated marketing communications is consistent brand messaging across all channels, including organizational culture, the 4 P’s – Product, Price, Promotion and Place – advertising, online marketing, sales and customer service, PR, trade shows and corporate philanthropy.

Creating an integrated marketing campaign

While there is no established formula for creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize engagement and prevent fragmentation. While part of integrated marketing is about selecting the most effective channels to reach your target audience, companies must be more open to evolving continuously as technology progresses and new methods of engagement are created. The different teams must come together to make sure customers’ needs are being met and that the company’s brand is consistent. According to DC Marketing Pro, “General marketing, customer service, reputation marketing, and sales are morphing into one big beast that needs to be tackled and tamed.” Companies that are not willing to do so will get left behind and eventually fail.

When constructing your marketing plan, be sure to ask yourself the following questions:

  • Can your customers find you easily online?
  • Are your customers’ online user experience on desktop computers, smart phones, tablets and mobile apps as good as their experience in person at brick and mortar stores?
  • Is your customer experience aligned with your messaging and brand promise?
  • Are you maximizing your messages across all communication channels for each of your target audiences?

So how can you create the best integrated marketing plan for your business?

Integrated marketing is more than pushing out a company slogan or image on randomly selected channels that you believe will reach your target audience. Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity (Business Week). Below you will find the seven steps for a successful integrated marketing plan, as told by writer Jennifer Lonoff Schiff:

  1. Have a clear understanding of who your target audience is.
  2. Pick your channels.
  3. Have a consistent look.
  4. Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.
  5. Ensure that your messaging is integrated.
  6. Make sure your marketing teams/agencies are working in sync.
  7. Don’t forget to track your campaigns.

There is no concrete formula for a great integrated marketing plan, but determination, a forward-seeing CEO and a great CMO are the perfect ingredients to get one started.

Join Savvy on Google Hangout on how to Generate Leads & Grow Your Business

Are you a business owner who is frustrated with social media? Do you want hands-on practical advice about how to navigate and manage social media on your own? Do you desire to generate leads and boost sales by using social media to its fullest potential?

If you answered yes to any of these questions, you don’t want to miss the first virtual Savvy Social Mastermind Group (SSMG) “Ask the Expert” Google Hangout meeting this Monday, March 31 at 10 a.m. EST brought to you by Triangle North Carolina Social Media seasoned pros Kim Adamof and Christina Motley.

Following the hangout, special guest and the most Tweeted Chief Marketing Officer, Alan See,  will present “How to Effectively Market Your Company and Personal Brand on Twitter,” Tuesday, April 1 at 9 p.m. EST. See is a Top 1% Influencer by Kred and has performed for – and interacts with – some of the world’s most respected brands, including IBM, Cap Gemini, Teradata, SAS Institute, NCR Corporation and AT&T.

Based on his e-book, See will cover:

  • Strategy, Technology and Processes: The key competency areas related to social media and in particular twitter
  • Success factors for building a social network and how to create “twitter curb appeal”
  • Personal examples and best practices

Savvy Social Mastermind Group is the brainchild of CEO and CMO (Chief Marketing Officer) Christina Motley and Digital Marketing and Social Media Consultant Kim Adamof. The two social media experts will provide practical, real-world, how to advice and ideas to business owners and managers, who desire to learn more about and implement social media marketing strategies and tactics to grow their respective businesses.

Learn more about Savvy Social Mastermind Group here, or take advantage of a FREE a free trial month. Member benefits include, but are not limited to:

  • Admittance to weekly “Ask the Expert” Google Hangout meetings
  • Monthly educational seminars with guests experts from all over the world who will speak about social media niche topics and the latest technologies
  • Access to additional resources and an Idea Center where professionals can find examples and ideas to implement for future campaigns,
  • A listing in a business directory and much more.


A Day in the Life of a Social Media Manager - Interview with Christina Motley

A Day in the Life of A Social Media Manager: Q&A with CMO Christina Motley

Being the CEO and CMO of Christina Motley LLC, managing social media is a large part of her job and reflects the face her company to millions of customers real time. Here’s an interview with her to understand a day in the life of a social media manager and my 7 key take aways.   

Q: What is your day to day like on the job site?
A: From a social media perspective, I try to respond to as much as I can real time. That said, we always have the queue full of messages. I use Sprout Social to manage all my social media channels.

Q: What measures do you take to deal with a public crisis within the company?
A: My philosophy is simple. Own it. Apologize. Make it right. Public transparency.

Q: In your opinion, what is the most important skill(s) one needs to have to be a successful social media manager?
A: The ability to multi-task and excellent writing, critical-thinking, research and communication skills.

Q: What does a final product a social media manager contain?
A: A social media manager is successful when the messaging results in engagement.

Q: What is the most challenging aspect of your job?

A: As a small business owner, I wear many hats and juggle a team of 10. Never a dull moment. Lead generation and new business development is the most challenging. It requires networking, consistency, frequency and hustling.

Q: What would you say to those who are pursuing a job as a social media manager?
A: You need to be knowledgeable about all social media outlets, analytics and measurement. You need to be able to demonstrate your previous experience and should be engaging personally while you are still in school. An internship will take you further on your career path and is worth your investment to do unpaid or for college credit. Many employers hire interns after they graduate. 

Q: What are some main projects you work on as a social media manager?
A: Daily management of all social media channels. For my firm, that includes Google+, LinkedIn company and individual profile pages, Facebook company and individual pages, YouTube, Twitter, Blog and Website. Monthly reporting and review of analytics – changing the strategy based on data. Researching and scanning resources for unique content. 




Kierstin Geary | Marketing Specialist

 Kierstin Geary | Market Research Associate

Kierstin Geary is currently a junior at University of North Carolina at Wilmington majoring in Communication Studies. She is originally from Raleigh and graduated from Wakefield High School. Upon graduating in May 2015, she hopes to pursue a career in public relations or advertising. As a market research associate for Christina Motley, she will be helping with market research, public relations and blogging.

What’s the Secret to Writing Online, Digital Content?

What’s the secret to writing online, digital content that drives results online? For the Web? For social media platforms? Unfortunately, there’s not a silver bullet. Some of it is trial and error – testing different styles of messages and different types of content with your target audiences. What works for one business, may not work for another. What works for B2B, may differ than what works for B2C. However, there are a few tricks of the trade and we share those here.  Read more