C-Suite Executives Communication with Employees and HR

How C-Suite Executives Can Effectively Communicate with Internal Employees and Human Resources

Communication in almost any form can be challenging, but those in the C-Suite face a variety of obstacles and hurdles when speaking with those on different levels, especially when connecting with those on the human resource floor.

C-Suite Executives have long had a false and negative reputation for being the “big guy” (or gal, to be fair) that hang out behind their desks the majority of the time. Employees not involved in certain aspects of a business often assume that executives do nothing more than hold lengthy meetings, take extended lunches and entertain important clients, when the exact opposite may be true.

When it comes to dining out with corporate buddies, research tells us that the majority of senior executives only spend 35 minutes out of the full hour of their lunch. In fact, many of them also work through their lunch break at least three times a week. And those lengthy meetings? According to the same research, 45% of Chief Officers feel that employees and executives would be more productive if those get togethers were limited to once a week.

So how can executives better communicate with their employees? Seeking guidance from other CEOs can be very valuable:

Spark the Fire for Communication & Engagement

In a recent interview, Brian J. Dunn, CEO of Best Buy, contemplates this question, “How am I going to deepen my relationship with employees and deepen the conversation that goes on where they are?” He goes on to advise that we should become a part of the conversation rather than having it go on around us. Don’t wait for your human resource department to come to you with their concerns, be willing and able to go to them with yours. Sharing is caring.

The majority of line managers rely on accountants to provide them with financial support, such as budgeting and monthly reporting, but according to a recent survey, “HR’s influence in the workplace and with the C-suite has increased more than 50 percent over the past two years,” implying that HR initiatives have become more increasingly aligned with business strategies, and more involved in planning the annual budget.

Many leaders believe and support the idea that every HR team member should take responsibility for some line items in the budget. Encourage team ownership with your HR department and have them take on the stationary budget, coordinating travel and/or accommodation.

Let Them Know You’re Listening

Another way of effectively communicating with people is to understand them first in order to connect with them more intimately. Often people in different levels of an organization are intimidated by the “big boss,” but HRPA believes that HR departments are highly valued and appreciated by their leaders and executive officers. They also state that their HR departments need to “forecast critical social, legislative and people trends, leading the organization in implementing programs that have front-line buy-in and really matter to the business.”

This shows that HR leaders are themselves taking on an active leadership role and that they value that role within their business and care about its success. The advice here is that they could possibly learn some important lessons from their C Suite executives on how to become a more effective leader.

Open the communication door with them by giving a much needed pat on the back and offer your own advice. Listen to their ideas on how to improve your organization as a whole.

In conclusion, remember that communication is a two-way street, but often we can lose the science of speaking when we forget about the art of listening.


Marketing Trends for 2015

5 Marketing Trends to Prepare for in 2015

As a new year quickly approaches, are you aware of 2015’s projected marketing trends and have you considered their significance for your business? Below we consider a few trends for 2015 that will directly impact many companies next year.


Inbound marketing budgets will increase

In HubSpot’s State of Inbound report, the organization revealed that 74 percent of marketers are allocating the same or an increased budget for inbound marketing this year. Inbound marketing has proven to be effective for measurable ROI and the importance of content and online marketing will continue to increase over time.

Are you dedicating time and resources to consistent content creation and social media efforts? If you are finding that you do not have enough time to handle these very important and necessary elements of your business success, Christina Motley & Associates work  with you to create strong marketing strategies and help to establish a consistent online approach.


More purchases and searches will be made from mobile devices

According to consulting firm BIA/Kelsey, the volume of local searches conducted via the mobile web is increasing at a much faster rate than desktop. In fact, the firm estimated that the volume of mobile local search queries will surpass the number of desktop local searches in 2015.

In addition to the volume of searches increasing on mobile devices, an eMarketer study  found that 18 percent of local searches on smartphones led to a purchase.

Is your website optimized for mobile users? Newer sites are typically built for mobile platforms on responsive templates. Older sites are not optimized and are typically very hard to read and difficult to navigate through. You are missing out on a growing marketing if you have not optimized your website. As Chief Marketing Officer, Christina Motley  can help you set up key tools to track your online traffic to help you clearly know areas in which you can improve your strategies.


Paid amplification of content is increasing every year

Content marketing has now increased to a near unanimous level among businesses. A whopping 93 percent of B2B marketers now use it in their overall marketing plan. Because of the increasing amount of content that can be found online, paid amplification to boost consumption of content will play a big role in 2015.

Christina Motley and Associates is here to work with you as your Marketing Coach and as your Chief Marketing Officer to help you spend your marketing budget in the most effective means possible. Our marketing audit helps to ensure that you do have all key marketing strategy rules in place or that your current marketing firm is helping you expand to your fullest potential as a business.


More companies will construct a content marketing strategy

Since 70% of B2B marketers will be creating more content than a year ago but only 35% say they have a documented content strategy, more companies will begin constructing their own content strategies as they learn the benefits of this exercise. 60% of businesses who have a content strategy rate themselves highly in terms of content marketing effectiveness, and this competitive advantage will catch on in the coming year.

Does your business have a content marketing strategy?


Big Data will be used by small businesses

As big data spending is expected to surge by 27 percent through 2017, more midsize and small companies will see the many benefits of big data and begin to use it to support their marketing efforts.

Which of these trends will affect your business the most? Are there any important trends we missed? Let us know your thoughts below!

Christina Motley & Associates provides on point marketing strategy and services that deliver exceptional results, including raising more than $1M for United Way, boosting website traffic 400% for TimelyText, and increasing sales by 41% and 34% for Duncan Hyundai and Honda.


Transform your business potential and marketing strategies into extraordinary results.

Call 919-208-0963 and let’s have a discussion!



Leadership Philosophy - Christina Motley LLC

Leadership Philosophy #1 – Servant Leadership: A Smart Approach with Moral Imperative

The foundation of leadership is simple. It’s built upon and around relationship, which in turn, are built on the principles of trust, connectivity and credibility, modeling behavior, sharing knowledge and developing people. I have 5 leadership principles that have served me well. Here’s the first one.

A smart approach with a moral imperative to lead for the sake of others comes from best-selling author John Maxwell. As a servant leader, my responsibility is to involve others in mission critical decision-making and enhance their growth and professional development. I do this by empowering people, who work or partner with me to work autonomously, ask for help when needed, take on stretch goals that may push their comfort zone, accept their mistakes and learn from them, ask questions if they don’t understand why or what I’m doing something, and to always feel free to offer their opinions, ideas for improvement and constructive criticism for the betterment of my leadership talents, the team, clients and the company.


Blue Cross Blue Shield of North Carolina's CEO Shares Leadership Insights | Christina Motley LLC

Blue Cross Blue Shield of North Carolina’s CEO Shares Leadership Insights

J. Bradley (Brad) Wilson,  President and Chief Executive Officer of North Carolina’s largest health insurer, Blue Cross Blue Shield (@BCBSNC), shared his leadership insights to a packed audience during the Raleigh Chamber of Commerce’s C-Suite Perspectives (@raleighchamber) held Tuesday, December 17 at the Umstead Hotel & Spa (@The_Umstead).  No matter where we are on our leadership journey, Brad’s message was on point.

His inspirational leadership philosophy has proven successful on many fronts. BCBSNC employs over 4,000 people, serves 3.7 million customers, took in more revenue in 2012 than in 2011 although reported  its net income was 67%  below the 2011 level, and  the company reports an average customer satisfaction rating of  8.5 out of 10. Add to that the Board of Trustees approved  a 37%  increase in total compensation in 2012 for Brad, according to the Business Journal of the Triad and the Triangle Business Journal (@TriangleBizJrnl).

Here are Brad’s 4 guiding principles.

  1. Know yourself – your beliefs and purpose.  Know who you are and be genuine and authentic. Don’t act.  Effective leaders know what is important to them and their values. Leaders can answer this question in 1 minute: “Who am I and what is my purpose?”
  2. Listen and listen more. People want to believe in what they are doing. Capture their  hearts first and their  intellect will likely follow.
  3. Know your communication style. Brad has a  Ben Franklin quote in his office: “Speak little and do much” to serve as a daily reminder. As a customer service steward, he does his best to respond to all of his calls and emails. Even if he doesn’t know the answer or isn’t the right person to answer the question, he wants people to know they’ve been heard.
  4. Know your leadership style and embrace it. Be a leader wherever you are. Everyone has the opportunity to lead. It’s an attitude, not a title. Looking at history, those who led by inspiration as opposed to fear are still quoted today. Servant leadership is a responsibility and effective in creating a safe place to value others.

What are your leadership values? Would love to hear @christinamotley on Twitter or email: christina@christinamotley.com.





The 9 Cs of Communicating the Benefits of Membership & WIIFM? | Christina Motley LLC

9 Ways to Communicate Better & WIIFM?

It’s all about WIIFM! The What’s In It For Me approach!

During AENC’s Marketing and Communications conference and luncheon Nov. 1, 2013 at the Sheraton in Chapel Hill, Dave Rendall, author of The Freak Factory and sought-after speaker, presented 9 techniques you can use to ensure you are delivering more value to your group’s members. Read more

What’s the Secret to Writing Online, Digital Content?

What’s the secret to writing online, digital content that drives results online? For the Web? For social media platforms? Unfortunately, there’s not a silver bullet. Some of it is trial and error – testing different styles of messages and different types of content with your target audiences. What works for one business, may not work for another. What works for B2B, may differ than what works for B2C. However, there are a few tricks of the trade and we share those here.  Read more