C-Suite Executives Communication with Employees and HR

How C-Suite Executives Can Effectively Communicate with Internal Employees and Human Resources

Communication in almost any form can be challenging, but those in the C-Suite face a variety of obstacles and hurdles when speaking with those on different levels, especially when connecting with those on the human resource floor.

C-Suite Executives have long had a false and negative reputation for being the “big guy” (or gal, to be fair) that hang out behind their desks the majority of the time. Employees not involved in certain aspects of a business often assume that executives do nothing more than hold lengthy meetings, take extended lunches and entertain important clients, when the exact opposite may be true.

When it comes to dining out with corporate buddies, research tells us that the majority of senior executives only spend 35 minutes out of the full hour of their lunch. In fact, many of them also work through their lunch break at least three times a week. And those lengthy meetings? According to the same research, 45% of Chief Officers feel that employees and executives would be more productive if those get togethers were limited to once a week.

So how can executives better communicate with their employees? Seeking guidance from other CEOs can be very valuable:

Spark the Fire for Communication & Engagement

In a recent interview, Brian J. Dunn, CEO of Best Buy, contemplates this question, “How am I going to deepen my relationship with employees and deepen the conversation that goes on where they are?” He goes on to advise that we should become a part of the conversation rather than having it go on around us. Don’t wait for your human resource department to come to you with their concerns, be willing and able to go to them with yours. Sharing is caring.

The majority of line managers rely on accountants to provide them with financial support, such as budgeting and monthly reporting, but according to a recent survey, “HR’s influence in the workplace and with the C-suite has increased more than 50 percent over the past two years,” implying that HR initiatives have become more increasingly aligned with business strategies, and more involved in planning the annual budget.

Many leaders believe and support the idea that every HR team member should take responsibility for some line items in the budget. Encourage team ownership with your HR department and have them take on the stationary budget, coordinating travel and/or accommodation.

Let Them Know You’re Listening

Another way of effectively communicating with people is to understand them first in order to connect with them more intimately. Often people in different levels of an organization are intimidated by the “big boss,” but HRPA believes that HR departments are highly valued and appreciated by their leaders and executive officers. They also state that their HR departments need to “forecast critical social, legislative and people trends, leading the organization in implementing programs that have front-line buy-in and really matter to the business.”

This shows that HR leaders are themselves taking on an active leadership role and that they value that role within their business and care about its success. The advice here is that they could possibly learn some important lessons from their C Suite executives on how to become a more effective leader.

Open the communication door with them by giving a much needed pat on the back and offer your own advice. Listen to their ideas on how to improve your organization as a whole.

In conclusion, remember that communication is a two-way street, but often we can lose the science of speaking when we forget about the art of listening.


Marketing Audit

A Special Discovery Session for a Select Few Fast-Responding Clients:

Are your marketing efforts yielding the business growth and revenue YOU want?

I (Christina) just reopened my schedule and I have 10 spaces available over the next two weeks to conduct something exciting I’m calling my “Marketing Intelligence & Results Discovery Sessions.” In the session, I will lead you to better performing sales, marketing, advertising and publicity strategies I create and develop for clients.

Be one of the first five competitive-minded, profit-focused and value-oriented clients to simply reply by email to Debra at dwelch@christinamotley.com today to schedule your discovery session with me and this $1,500 session will be complimentary to you.

If you wait, or you are slow to respond, and you are one of the last five, you will still get a bargain as one of my clients, as you will only pay half for the session—$750.  There are over 5,000 people reading this with you right now, and there’s only one of me. In keeping, I appreciate your patience, if you cannot get on schedule.

My guarantee you and to all of my client is that during every initial discovery session, as we talk deeply about your business performance, I will deliver to you killer ideas and strategies that you will love. After the session, if even for one minute you feel I have wasted your time, I will refund your session fee, and pay you double that amount back. That is how confident I am in focusing my services on delivering the tangible results you want for your business.

How Do I Know I Need a Fractional Chief Marketing Officer?

Take a moment to read through and review the following.  Select the options that best fits your situation for any of the topics that you feel you face as a challenge as a business owner to determine if a fractional Chief Marketing Officer is the addition to your team that you are needing.

    We are here to expand your bandwidth at a fraction of the cost of a full-time employee so that you can pay for marketing expertise only WHEN&WHERE you need it.
    We offer flexibility to your costs by design and help to differentiate your brand with services that are both scalable and customizable to your current needs.
    We benchmark your organization against best practices and provide you a fresh perspective from a marketing assessment and gap analysis that will result in building the customer loyalty you are looking for and enhance your marketing ROI.
    During time of high-growth, expansions, mergers and acquisitions research shows outsourcing is less expensive and provides a faster ROI.
    We help you bridge the gap when you have limited resources, tight deadlines and work overload by providing temporary, interim and on-demand marketing expertise.
    Help focus your internal team on what they do best by outsourcing an experienced strategic marketer to help train your team in the latest trends to ensure your vision, integrated marketing plan and business intelligence are aligned with your business goal.
    Research demonstrates that fractional marketing executives can have a greater impact on businesses more than a full-time executive as they are 100% focused on your initiatives instead of inundated with daily drills, meetings and "soft" leadership skills. With a CMO on-demand you pay for what you need.
    Consistency and frequency are critical to generate leads and fuel the pipeline. A CMO on-demand is focused on your greatest marketing needs, leaving your team to manage specific activities and operations.
    We provide market and business intelligence and marketing scorecards to measure your marketing efforts to help expand your knowledge, propel your customers and allow you to go where you competition does not exist.
    We offer services to evaluate and develop processes as well as train executives and their team about why integration delivers greater efficiency and effectiveness to your bottom line.
    The push-pull strategies of the past are no longer enough to sustain momentum and feed the bottom-line. Avoid risks of missed opportunities by using a CMO on-demand to provide seamless strategies to meet your business goal.
    We review and develop specific strategies from new product launches, commercialization, content marketing, social media messaging, internal communications and more to ensure you are on the right track.
    We know striking a balance between customer demands and internal resources is challenging. It doesn't have to be and you can experience a reduction of internal stress when you work with a fractional Chief Marketing Officer who can help manage and carry the unexpected extra weight.
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These questions can help you to analyze the basics of your marketing needs to help determine if your needs require a full time team member addition or if your needs are a fractional Chief Marketing Officer to help you transition to the next level in your business and slowly increase your marketing team by reducing the stress by taking over slowly until you have increased productivity to the point of being able to increase your budget to hire a new full-time member. As your fractional CMO we ensure full training of your new full-time team member to be able to take over the role smoothly, with a short learning curve to keep your business moving forward during the transition.

Call us at 919.208.0963 for a brief consultation.

If you feel you have a strong internal marketing established but are interested more in corporate training to keep your team up todate with the latest trends, technology and more please visit Corporate Training today


Chief Marketing Officer C hristina Motley Presents at ProductCamp RTP Un-Conference

Chief Marketing Officer Christina Motley Presents Agile Marketing at ProductCamp RTP

Triangle professionals gather to share and learn about best practices in product marketing and development at the 2015 ProductCamp RTP.

Raleigh, N.C. — Christina Motley is the Chief Marketing Officer (CMO) on-demand and multi entrepreneur in Raleigh, NC and has been honorably chosen to speak on the topic of Agile Marketing at the 7th annual ProductCamp RTP “Un-Conference” on Saturday, April 11, 20215. She will educate and entertain attendees with her 2:30 p.m. presentation “Agile Marketing: A New Way of Thinking that Pays Dividends.”

The “Un-Conference” will be held from 8 a.m. – 5 p.m. at Cree, 4408 Silicon Dr., Durham. NC 27703. The event is free and open to the public, however registration is required.



ProductCamp RTP - Learn about Agile Marketing


ProductCampRTP serves Triangle and professionals in the surrounding area by providing them with a fun, laid-back environment where volunteers share their skills and knowledge with other interested participating volunteers from a variety of industries and backgrounds. This year, Mark McClear, Vice President of Cree, will be the keynote speaker. ProductCamp conferences are free to attend, and are typically held on Saturdays as to be a low-risk way to for individuals to expand their skills and personal networks.



Christina Motley is the CEO of her third successful business, having sold two firms still in existence in Virginia. Her team partners with national clients to deliver Chief Marketing Officer (CMO) on-demand and on-point marketing strategies. Christina has achieved nearly 300 awards and accolades for leadership, creativity, marketing, writing and editing. As a published author, her writing has been featured in regional, national and international publications. As a dynamic speaker and member of the National Speakers Association, Christina has delivered keynotes and workshops to diverse audiences, conferences, associations and classrooms. Her fourth book is scheduled for release in 2015.


Team YOLO Gives Cancer Patients A Fighting Chance

Approximately every 10 minutes, someone in the United States dies from blood cancer. This statistic represents nearly 152 people each day or more than six people every hour and accounts for nearly 10% of all cancer-related deaths. 

John P. Billiter, a Financial Advisor and Portfolio Manager with UBS Financial Services and longtime resident of Raleigh, North Carolina, has announced his candidacy for the 2015 Man of the Year Campaign to benefit the North Carolina Chapter of the Leukemia & Lymphoma Society. I’m truly honored to serve as his campaign manager and Chief Marketing Officer (CMO) for this cause and as a way to show my support for my father who is suffering from cancer.

His campaign, Team YOLO (you only live once) wants to “give everyone a fighting chance.” The local campaign officially kicks off at midnight March 5 and runs through May 16 to raise money for lifesaving blood cancer research and patient support services.

Here’s his story:

“My father – one of the men I admire most in my life – fought the fight for three years, six months and 17 days. He sought a second opinion, got treatment at four hospitals, underwent both chemotherapy and radiation, completed a bone marrow transplant and was even told he was in remission.  Complications with Leukemia caused his death December 17, 1997. He was only 51 years old, married, the father of two of us and yet to be a grandfather of the four children my brother and I now have,” says Billiter. “Now it’s my turn to fight for the memory of my father and to give the thousands of people who live with, and are diagnosed with blood cancer each year, a fighting chance for a cure.”

A retired veteran of the U.S. Army, John Paul Billiter was exposed to agent orange, one of the herbicides and defoliants used by the U.S. military as part of its herbicidal warfare program, Operation Ranch Hand,[1] during the Vietnam War from 1961-1971. Oncologists suspect this to be the root cause of his blood cancer.

“I was watching the OJ Simpson chase June 17th, 1994 when I got that dreaded call,” says Billiter. “Dad was working out on his rowing machine when his left knee pained greatly. Doctors discovered afterward a fragile femur bone that had crushed during the exercise. Abnormal Protein Cells were found in testing and was subsequently determined to be Multiple Myeloma.” He, nor his loved ones, ever gave up hope. Today, I want to raise at least $100,000 to help save lives, find a cure and can link our fundraising to an LLS-funded research portfolio in honor of my father.”

The mission of The Leukemia & Lymphoma Society (LLS) is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS is the world’s largest voluntary health agency dedicated to blood cancer. LLS funds lifesaving blood cancer research around the world and provides free information and support services to help blood cancer patients live better, longer lives.

I welcome your support and look forward to sharing more with you soon.

Wine and Marketing Workshop with Christina Motley and John O'Connor

Start the Year Off Right with Wine and Marketing

Learn the 5 Big Common Marketing Mistakes
Small Business Owners Will Make in 2015

(& How to Avoid These Pitfalls)


Raleigh-based Chief Marketing Officer, Christina Motley will present an interactive workshop and participants will walk away with practical tips to grow their business.

Marketing is more complicated than ever before and many individuals and business owners face common challenges that can be overcome with a better understanding of what to do and what not to do. Christina Motley is an experienced three-time entrepreneur who will help you figure out how to maximize your marketing efforts for an optimum return on your investment. Participants will learn best practices and walk away with practical tips to help grow their businesses. These workshops will help introduce ways to get your message in front of the right audience on the right channel.

Join us

Jan. 21 from 4:15-6:15 p.m.

at Total Wine, 4421 Six Forks Road #111  Raleigh, NC – in the conference room.

Space is limited to 20 seats.

Light refreshments and wine tastings are courtesy of our sponsor, CareerPro Inc.

 RSVP for this Event

 Click here to learn more about  tax deductions for work related educational workshops


About the Presenter

CEO of Christina Motley & Associates, Christina Motley is a veteran, integrated Chief Marketing Officer (CMO)-on-Demand with 300+ creative, marketing, business, leadership and civic awards. She is a published author, dynamic speaker and member of the National Speakers Association, corporate trainer, serial entrepreneur, and according to her Columbia University daughter, “World’s Best Mom.”

Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients in a variety of industries since 1992. As a popular keynote speaker, she successfully engages audiences on all things marketing and leadership. Her books Leadership Philosophies from Unsung Leaders and Roanoke Fire and Rescue: Reflections of 150 Year History are available for purchase. A native to Charleston, SC, Christina spent many years in Northern Virginia and Southwest Virginia prior to moving to Raleigh, North Carolina.


About Our Sponsor

Career Pro, Inc. helps executives accelerate their careers, helps companies connect with the talent needed to thrive in today’s marketplace and provides customized outplacement solutions in times of transition by using proven career strategies. Find out more at www.careerproinc.com.