Christina Motley will present thought leadership best practices using Twitter to
Triangle-based Chief Marketing Officer (CMO) Christina Motley will deliver a seminar on how professionals can build thought leadership through Twitter. She will be speaking on August 26th, at the Downtown Raleigh Capital City Club from 7:45 to 8:45 a.m.
A thought leader is an individual or firm that is recognized as
an authority in a specialized field and whose expertise is sought after and often rewarded.
Thought leadership is a powerful business tool to build and promote brand awareness and even to generate leads. There are many effective marketing strategies and a variety of channels to establish thought leadership when it comes to social capital. Twitter is one such platform to consider when creating an online presence.
According to Jeremy Waite, head of digital strategy at Salesforce ExactTarget, many top CEOs and even investors tweet less than once per day. Best practices recommend 4-7 tweets per day for the best results. Christina Motley will explain why establishing your personal brand on a heavily trafficked social media site like Twitter is one of the best ways for a professional to be seen as an influence in their field.
Attendees will receive an overview of Twitter best practices and personal branding, as well as learn practical ways to begin building a thought leadership presence on Twitter.
Interested parties can register through the group Professional Networking on the Web at http://www.professionalnetworkingontheweb.com/.