Firms Are Discovering the Strategic Value
of Corporate Awards

Award Winning Marketing | Christina Motley LLC
 

Repeatedly our work wins across multiple communications channels, capabilities and categories.

CEOs and companies of all sizes face many tough challenges in today’s business climate, including an increasingly competitive global economy. While many businesses implement various initiatives to gain market share, increase shareholder value and attract and retain top talent, more firms are discovering the strategic value of corporate awards.

Participating in awards is not vain. It is part of a smart, comprehensive Integrated Marketing Communications Plan and Public Relations Strategy. It is a way to put your work to the toughest tests against peers, competitors and the industry’s best in class.

Corporate awards offer many benefits to enhance corporate performance from the boardroom to the frontlines. Here are a 13 reasons for your business to embrace and execute an awards strategy. Awards:

  1. Establish business credibility
  2. Increase public awareness
  3. Build brand excellence
  4. Third-party validation and verification of great work
  5. Benefit all parties involved – clients, teams, employees and company
  6. Reinforce corporate direction
  7. Attract and retain talent
  8. Add a new competitive distinction
  9. Gain a sales advantage to help close new busness
  10. Expand public relations by earning media coverage
  11. Critical feedback
  12. Challenge to improve
  13. Opportunity for recognition and affirmation

Christina Motley & Associates  integrates best practices into your marketing strategies and digital solutions.

Elevate your game. Together we will win. Call today, 919.208.0963.

Our List Awards and Achievements

Selected Honors & Awards

  • Volunteer of the Month, American Marketing Association, North Carolina Triangle Chapter
  • Multiple ADDY Awards: American Advertising Association
  • Small Business of the Year Award: Roanoke Regional Chamber of Commerce (Virginia, 2 times)
  • Best Local Ad Agency: (Southwest Virginia)  Readers Choice Awards City Magazine
  • Communications Contest Statewide Sweepstakes Winner: Virginia Press Women (3 times)
  • Leadership Roanoke Valley: Roanoke Regional Chamber of Commerce
  • Executive Development Program: Advance Auto Parts University
  • First Place Award:   Printing Industry of America and Best of Higher Education Marketing
  • Women in Business Advocate of the Year: Christiansburg-Montgomery County Chamber of Commerce
  • Women’s Business Enterprise Company Certification: Virginia Small Business Development Center
  • 2014 Best Places to Work in the Triangle Nominee: Triangle Business Journal, and facilitated by Quantum Workplace, Inc

Marketing Strategy & Campaign Awards

First Place:

  • Internal Communications: (5-year Strategic Marketing Plan, Danville Regional Foundation) Virginia Press Women, 2010
  • Internal Communications: (The O’Connor Group Public Relations Plan) Virginia Press Women, 2004
  • Marketing Program: Virginia Press Women, 2000
  • Individual Achievement: (Strategic Marketing Plan for Piedmont Access to Health Services) Virginia Press Women, 2010
  • Marketing Campaign: Virginia Press Women, 2001

Second Place:

  • Award of Excellence: (The Inspire Awards: Honoring the Best in Communication) The Inspire Awards, 2014
  • Marketing Campaign: (Roanoke FiddleFest) Virginia Press Women, 2004

Third Place:

  • Internal Communications: (5-year Strategic Marketing Plan, Danville Regional Foundation) National Federation of Press Women, 2010
  • Marketing Campaign: (Opera Roanoke) Virginia Press Women, 2005
  • Marketing Campaign: (Duncan Honda and Hyundai) Virginia Press Women, 2004
  •  Marketing Program: National Federation of Press Women, 2000

Summit Award:

  • Marketing Campaign: (Opera Roanoke) Public Relations Society of America, 2004
  • Marketing Campaign: (Duncan Honda) Public Relations Society of America, 2003

Honorable Mention:

  • Marketing Campaign for New or Existing Service: Virginia Press Women, 2002
  • Public Service Campaign: (Community Wide Read of Switch written by Dan and Chip Heath, Danville Regional Foundation) National Federation of Press Women, 2010

Communications Awards (PR & Speech Writing)

First Place:

  • Public Service Campaign: (Community Wide Read of Switch, Danville Regional Foundation) Virginia Press Women 2010
  • Public Relations communications programs/campaigns for public service: (Juvenile Diabetes Research Foundation) Virginia Press Women, 2007
  • Public Service Campaign: (Virginia Tobacco Indemnification and Community Revitalization Commission) Virginia Press Women, 2005
  • Community or Institutional Relations: Virginia Press Women, 2003
  • Speech and Slide Show Presentation: Virginia Press Women, 1999

Second Place:

  • Public Relations communications programs/campaigns for public service: (United Way) Virginia Press Women, 2007
  • Public Relations printed materials four-color magazine: (FrontRunner) Virginia Press Women, 2007
  • Executive Speech Writing: (Advance Auto Parts) National Federation of Press Women, 2007
  • Speeches: “We Care and Share – Being Part of Something Larger Than Ourselves”: (United Way) Virginia Press Women, 2007
  • Public Service Campaign: (Literacy Volunteers of Roanoke Valley) Virginia Press Women, 2005
  • Community Relations: (Roanoke City Public Schools) Virginia Press Women, 2005
  • Public Relations Plan: (The O’Connor Group) National Federation of Press Women, 2004
  • Public Relations Campaign: National Federation of Press Women, 2001

Third Place:

  • Public Service Campaign: (Virginia Tobacco Indemnification and Community Revitalization Commission) National Federation of Press Women, 2005
  • Media Relations and Special Events (Opera Roanoke) Virginia Press Women, 2005
  • Public Relations: National Federation of Press Women, 2003

Summit Award:

  • Summit Award, Public Service Campaign: (Literacy Volunteers) Public Relations Society of America, 2004

Honorable Mention:

  • Speech and Slide Show Presentation: National Federation of Press Women, 1999
  • Media Relations and Media Kits: (Virginia Tobacco Indemnification and Community Revitalization Commission) Virginia Press Women, 2005

Communications Awards (Brochures & Direct Mail)

Communications Awards (Print/Display/Radio Ad Campaigns)

First Place:

  • Blogging (3-part series for Handshake 2.0) Virginia Press Women, Communications Contest 2010
  • Ad campaign (Roanoke FiddleFest) Virginia Press Women, 2004
  • Poster Design (Phoenix Integration) National Federation of Press Women, 2004
  • Posters (Phoenix Integration) Virginia Press Women, 2004
  • Feature Release (Virginia Tobacco Indemnification and Community Revitalization Commission: Mid-Atlantic Broadband Initiative) Virginia Press Women, 2005
  • Newspaper, Trade Paper or Magazine B&W Ad Virginia Press Women, 2002
  • Original Graphics Virginia Press Women, 2002
  • Print Ad Campaign National Federation of Press Women, 2001
  • Print Ad, Single, Color Virginia Press Women, 2001
  • Print Ad, Single, B&W Virginia Press Women, 2001
  • Print Ad Campaign, Institutional or Image Virginia Press Women, 2001
  • Print Ad Campaign, Product or Service Virginia Press Women, 2001
  • Print Ad, Product or Service Virginia Press Women, 2001
  • Radio Single Commercial National Federation of Press Women, 2001
  • Radio Single Commercial Virginia Press Women, 2001
  • Four color Newsletter Virginia Press Women, 2001
  • World Wide Web Feature Article National Federation of Press Women, 2001
  • Manual and Handbook Virginia Press Women, 2001
  • World Wide Web Feature Article Virginia Press Women, 2001
  • Color Display Magazine Ad Virginia Press Women, 2000
  • Color Display Magazine Ad Virginia Press Women, 2000
  • Website Virginia Press Women, 2000
  • One to Three Color Newsletter Virginia Press Women, 2000
  • Color Display Magazine Ad Virginia Press Women, 2000
  • One to Three Color Magazine w/ Four Color Cover National Federation of Press Women, 1999
  • Four Color Magazine Virginia Press Women, 1999
  • One to Three Color Magazine Virginia Press Women, 1999
  • One to Three Color Magazine w/ Four Color Cover Virginia Press Women, 1999
  • Website National Federation of Press Women, 1999
  • Web Pages Virginia Press Women, 1999
  • Original Graphics/Logo Design Virginia Press Women, 1999
  • Special Articles Virginia Press Women, 1997
  • Personal Columns Virginia Press Women, 1997
  • Color Display Ad Virginia Press Women, 1996
  • Color Display Ad National Federation of Press Women, 1996
  • Special Articles Virginia Press Women, 1996
  • News Reporting Virginia Press Women, 1995
  • First and Second Place, News Reporting Virginia Press Women, 1994

Second Place:

  • Web Site Editing (Advance Auto Parts Intranet) Virginia Press Women, Communications Contest 2007
  • Internal Communications (FrontRunner Magazine, Advance Auto Parts) Public Relations Society of America 2006
  • Corporate Web Site Editing (The O’Connor Group) Virginia Press Women, 2005
  • Feature Release: VA Tobacco Indemnification and Community Revitalization Commission National Federation of Press Women, 2005
  • Ad campaign (Phoenix Integration) Virginia Press Women, 2004
  • Audiovisuals, Still Illustrations Virginia Press Women, 2003
  • Newspaper, Trade Paper or Magazine B&W Ad Virginia Press Women, 2002
  • Newspaper Campaign (Hillcrest “Going Home” Ads) ADDY Awards, American Advertising Association, 2002
  • Original Graphics National Federation of Press Women, 2002
  • Tradeshow Exhibit (WallPerfect Technology) ADDY Awards, American Advertising Association, Gold Summit Award 2002 
  • Single Newspaper Ad National Federation of Press Women, 2001
  • Print Ad Campaign National Federation of Press Women, 2001
  • News Release Virginia Press Women, 2001
  • World Wide Web Feature Article Virginia Press Women, 2001
  • One to Three Color Newsletter Virginia Press Women, 2000
  • News Reporting Virginia Press Women, 2000
  • News Reporting Virginia Press Women, 1999
  • One to Three Color Newsletter Virginia Press Women, 1999
  • Color Display Ad Virginia Press Women, 1999
  • Print Media Ad Campaign Virginia Press Women, 1999
  • One to Three Color Magazine w/ Four Color Cover Virginia Press Women, 1999
  • Newsletter Writing Virginia Press Women, 1999
  • Public Relations Magazine Virginia Press Women, 1999
  • Feature Articles Virginia Press Women, 1999
  • Personal Informational Column Virginia Press Women, 1999
  • One Color Magazine Virginia Press Women, 1997
  • One-to-three Color Magazine w/ Four Color Cover Virginia Press Women, 1997
  • Black & White Display Ad Series Virginia Press Women, 1997
  • News Release Virginia Press Women, 1997
  • Original Graphics/Logo Design Virginia Press Women, 1997
  • Black & White Display Ad Virginia Press Women, 1996

  • Personal Column Virginia Press Women, 1996
  • Special Series Virginia Press Women, 1995
  • News Reporting Internal Publication Virginia Press Women, 1994
  • News Releases for Same Campaign Virginia Press Women, 1994
  • News Release Campaign Virginia Press Women, 1993
  • News Reporting Virginia Press Women, 1993

Third Place:

  • E-newsletter (Danville Regional Foundation) Virginia Press Women, Communications Contest 2010
  • News Release (Danville Regional Foundation) Virginia Press Women, Communications Contest 2010 
  • Brochure 4 color (Literacy Volunteers of Roanoke Valley) Virginia Press Women, 2005
  • Newspaper ad (Roanoke FiddleFest) National Federation of Press Women, 2004
  • Manuals and Handbooks Virginia Press Women, 2002
  • Four color Newsletter National Federation of Press Women, 2001
  • Still Graphic Illustration Virginia Press Women, 2001
  • Black & White Industry Ad Virginia Press Women, 2000
  • Website National Federation of Press Women, 2000
  • News Reporting Virginia Press Women, 2000
  • Special Articles Virginia Press Women, 2000
  • Special Articles Virginia Press Women, 1999
  • Feature Writing Virginia Press Women, 1999
  • Print Media Ad Campaign Virginia Press Women, 1999
  • Website Virginia Press Women, 1999
  • One to Three Color Magazine w/ Four Color Cover National Federation of Press Women, 1999
  • One to Three Color Magazine National Federation of Press Women, 1999
  • One-to-Three Color Magazine w/ Four Color Cover Virginia Press Women, 1997
  • Color Magazine w/ Four Color Cover Virginia Press Women, 1996
  • News Reporting Virginia Press Women, 1995
  • Feature Story Virginia Press Women, 1994
  • News Reporting Internal Publication Virginia Press Women, 1994
  • Single News Release Virginia Press Women, 1993

Fourth Place:

  • News Reporting National Federation of Press Women, 1995

Honorable Mention:

  • Feature Specialty Articles (“Bullying: A National Epidemic?” and “Life After High School” published in the Danville Register and Bee, a Media General Daily Newspaper) Virginia Press Women, Communications Contest 2010
  • Radio Single Commercial Virginia Press Women, 2002
  • One to Three Color Magazine Virginia Press Women, 2000
  • One to Three Color Magazine Virginia Press Women, 2000
  • One to Three Color Magazine w/ Four Color Cover Virginia Press Women, 2000
  • One to Three Color Magazine w/ Four Color Cover Virginia Press Women, 2000
  • Website Virginia Press Women, 2000
  • One to Three Color Magazine Virginia Press Women, 2000
  • One to Three Color Magazine w/ Four Color Cover Virginia Press Women, 2000
  • Original Graphics/Logo Design Virginia Press Women, 2000
  • Special Articles National Federation of Press Women, 1997

Summit Award:

  • Website Development Public Relations Society of America, 2000

Others:

  • Award winner, Tradeshow Category (Wall Technology) Graphics Design USA, 2002
  • Bronze Citation, Business-to-Consumer, 3D, Mixed Media Campaign ADDY Awards, American Advertising Association, 2000
  • Bronze Citation, Business-to-Consumer, 3D, Mixed Media Campaign ADDY Awards, American Advertising Association, 2000
  • Silver Citation, Black and White Newspaper Ad Series ADDY Awards, American Advertising Association, 1999
  • Bronze Citation, Single Poster ADDY Awards, American Advertising Association, 1999
  • Content Marketing Awards (Digital Writing, Editing, Blogging and Collateral)

Notable Industry Association Awards

First Place:

  • First Place (Roanoke FiddleFest Postcard) Printing Industry of America, 2004

Second Place:

  • Second Place, Editing Virginia Press Women, 1996
  • Second Place, (Ideas at Work Fall Magazine) Higher Education Marketing Report Best of Awards, 1992

Third Place:

  • Third Place, External Annual Report Virginia Press Women, 1996

Summit Award:

  • Summit Award, Lin Chaff Award for Creativity (Jamestown-Yorktown Foundation, Inc.) Public Relations Society of America, 2004
  • Summit Award, Lin Chaff Award for Creativity (Roanoke FiddleFest) Public Relations Society of America, 2003
  • Summit Award for Annual Reports, Honorable Mention for Lin Chaff Creativity Award (Serendipity website) Public Relations Society of America, 2001

Others:

  • Gold ADDY Award, Poster, The O’Connor Group (Literacy Volunteers of Roanoke Valley) American Advertising Association, 2004
  • Silver ADDY Award, Self Promotion Campaign (The O’Connor Group) American Advertising Association, 2004
  • Literature and Promotion Merit Award (Virginia Tobacco Commission) Southern Economic Development Council, 2004
  • 4A’s, Media Kit & Logo (Roanoke FiddleFest) American Association of Advertising Agency Designation, 2003
  • ADDY Awards, Media Kit & Logo (Roanoke FiddleFest) American Advertising Association, 2003
  • Silver ADDY Award, Arts – Collateral (Roanoke Symphony Orchestra Season Program) American Advertising Association, 2002
  • Award winner, Stationery category (Roanoke County Pocket Folder) Graphics Design USA, 2002
  • Best Public Relations Tool (Carilion To Health Magazine) Public Relations Society of America, 1998

Business Leadership & Civic Awards

  • Volunteer of the Month, American Marketing Association, North Carolina Triangle Chapter, 2012
  • Best Local Ad Agency (Southwest Virginia), Readers Choice Awards City Magazine, 2003 and 2002
  • Small Business of the Year Award, Roanoke Regional Chamber, 2002
  • Sweepstakes Award Winner, Virginia Press Women, 2001
  • First Runner Up, Sweepstakes Award Winner, National Federation of Press Women, 2001
  • Small Business of the Year Award, Roanoke Regional Chamber, 2001
  • Sweepstakes Award Winner, Virginia Press Women, 2000
  • Women in Business Advocate of the Year, Christiansburg-Montgomery County Chamber of Commerce, 2000
  • Sweepstakes Award Winner, Virginia Press Women, 1999
  • Women’s Business Enterprise Company Certification, Virginia Small Business Development Center, 1998
  • Disadvantaged Business Enterprise Certification, Virginia Department of Transportation, 1998