One of my top memories for 2013 was taking my daughter and her best friend to the Durham Performing Arts Center (DPAC) in September for the Blue Man Group Performance. The reviews are true – they are exhilarating, exciting and sensational. The performance is truly a unique theatrical phenomenon. We even dared to pay more for front row seats and wore raincoats to protect us for whatever it was that might be projected off the stage into the audience. Glad we did on both fronts.
But what was even more amazing to me as a professional marketer and communicator was how much the Blue Man Group performers conveyed without uttering a single word. For 2 hours, three men dressed from head to toe in blue totally captivated a packed auditorium by embracing the most authentic definition of communication – the meaningful exchange of information between two or more living creatures.
It is a common mistake – personally and professionally – to talk too much and not listen enough. When I say “listening,” I don’t just mean to hear another person’s voice. We all need to listen more to others, for sure, but we also need to listen to and be more aware of body language, actions, the sounds surrounding us, our inner voices, our minds, our hearts, our souls and our natural instincts – they are right more often than our words.
Thanks too Blue Man Group for a reminder of the art – and science – of communications. If you haven’t seen the show, add it to your bucket list.