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Christina Motley
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Resume Christina Motley resume (pdf)CORE STRENGTHS * Seasoned communications professional with expertise in marketing & communications, corporate & public relations, employee communications, journalism, creative & technical writing/editing, business literacy * Client-centric marketing expert with knowledge of breadth of industries and reaching various target markets * Ability to conceptualize strategic communications and public relations solutions; skillful tactician who develops/implements specific, actionable strategies with a track record of successfully managing multiple, competing priorities, working across all mediums and delivering results * Recipient of over 200 awards for creative leadership, message development and campaign results * Track record of seamless management of priorities, professionals and deadlines CAREER HIGHLIGHTS TECHNOLOGY WRITER | MARKETING & COMMUNICATIONS CONSULTANT | Independent 2008 – Present | Roanoke, VA * Provide Web 2.0, social, new/digital media, public relations, e-commerce, marketing, SEO and consulting services for clients, including Tech Squared, Spark Your Sales, Muneris, Posh Event Design * Direct telephone sales project resulted in 475 calls, generated $15k+ in revenue, reached 14% of decision makers * Generated 180 views within 24 hours and over 300 views within a week of publishing a blog for Handshake 2.0, becoming the 2nd top performer in the company’s history * Increased Tech Squared revenues 10-15% ,managed up to 30 diverse website clients and a team of 10 * Journalism & writing/blogging covers technology, business trends and profiles for online and print publications PRODUCT MARKETING MANAGER, Datatel, Inc. 2007-2008 | Fairfax, VA * Responsible for all online/offline marketing, communications,, events, media outreach, brand awareness and client retention for $3 million plus product revenue stream for provider of software to post-secondary educational institutions, specifically managed strategies for 3 core product solutions: Human Resources/Payroll, Institutional Advancement (new product launch) and Financial Management * Created new product marketing, launch and roll out plans resulting in 71% client commitment/adoption and sales to 21 new accounts in first 18 months * Provided a new methodology to place a $300,000+ media budget; generated more than 500 qualified leads CORPORATE COMMUNICATIONS MANAGER, Advance Auto Parts 2005-2006 | Roanoke, VA * Managed, prioritized, developed all internal online/offline communications and measured effectiveness for 43,000 employees across the U.S., Puerto Rico and Virgin Islands for this leading automotive aftermarket retailer * Increased readership by 40% by redesigning staff magazine and weekly e-newsletter; managed transition of healthcare providers and corporate move; increased EAP usage by 3%; enrolled 250 new direct deposit users; established /managed internship program * Counseled executive team on thought leadership and best practices; wrote executive speeches and detailed presentations OWNER | DIRECTOR OF MARKETING COMMUNICATIONS | O’Connor Group | Serendipity Communications 2003-2004 | Roanoke, VA * Created SOPs and employee handbook to improve efficiency, strengthen profitability, and increase billable hours by 12% for this full-service advertising/ public relations agency; exceeding annual sales goals by 50% * Garnered $18k in thought leadership and media coverage to build agency brand awareness. * Directed multi-faceted, mixed-media, award-winning client marketing, media and public relations programs for all accounts, generating client sales increases of 27% within 8 months * Managed a press conference and media outreach for the Virginia Tobacco Commission, gaining coverage with 67 media outlets in 21 countries and 13 states, receiving 1,134 online news release hits, and tracking more than 1,486 print column inches of coverage, an advertising value of more than $35k. Initiative ranked 2nd in Virginia Economic Development Review as one of the top 10 economic events in 2004 * Steered transition efforts of merger with Serendipity Communications; managed team of 15; Sold stock 1992-2003 * Launched and directed all operations for 8-person integrated marketing agency boasting over $550k in revenues * Managed all client accounts including marketing, public relations and media budgets up to $500k * Increased business revenues 30% year-over-year from 1999-2003 * Generated leads as much as 34, increased sales as much as 27%, and increased fundraising gifts by 131% for clients through single and multi-faceted, mixed-media award-winning campaigns DISTINCTION & HONORS * Author, 190-page coffee table book: The Greater Roanoke Region published by Riverbend Books in 1998 * Founder |Editor | Writer to hundreds of award-winning local, national and international publications including Office Solutions, Carillon’s Connection & to Health and Self Employed Professional. Handshake 2.0 blog, “The Not So Simple Truth about Online Resume Scanners,” Oct. 2009, became company’s top one-day performer, generating 180 unique views in 24 hours * Member, Multiple Award Winner, Public Relations Society of America * Member, Multiple Award Winner, National Federation of Press Women * Member, International Association of Business Communicators * Founding Advisory Board Member, Virginia Tech Communications Alumni Board * Adjunct Faculty, Virginia Tech (Spring 2005), Taught Advanced Media Writing for seniors EDUCATION
Extensive references and portfolio available upon request |
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